For over sixty years, the British Safety Council has been a trusted guide to excellent health, safety and environmental management around the UK and internationally.
To produce 3 films exploring the subject of wellbeing and mindfulness that would help improve the mental health of the UK’s workforce.
The objective was to give the viewer both guidance and practical techniques they could use in their own lives to make improvements to their personal mental health.
Working in collaboration with the British Safety Councils experts, we distilled all the options down to 3 exercises that could easily be done in the workplace. Scripts and creative treatments were then explored and developed to focus first on the problem and then the solutions.
Once approved, the final videos were transcribed and subtitled for social media audiences for inclusivity and further engagement. During the project review, the British Safety Council commented on the quality of the production and the performance of the on-camera talent. The videos were completed ahead of a wider social campaign which will launch during Mindfulness Week in May 2019.
Thank you, Ryan - The quality and content is great and the feedback from our team is fantastic!Head of Campaigns and Engagement