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Case Study

CBRE - Property Bike Ride

  • Live Edit
  • Video Production

Overview

CBRE is a global services provider with a strong brand presence in the property industry. Every year, they hold a fund-raising event that generates awareness and donations for their chosen charity partner, this year it was for – Action for Children.

This is the world’s biggest property bike ride, where 850 employee and partner cyclists were challenged to cycle up to 100km’s on a winding climb through the picturesque Surrey landscape.

The Brief

CBRE wanted help to be part of an established social conversation which they had previously not been a part of.

It's all in the details

As a creative partner and sponsor of the event, they turned to us to help them capture the build-up and the action as it happened and provide on-site social edits that engaged with people taking part and those supporting them from home.

The solution

The task of the film crew was to plan, capture and showcase the critical milestones of the day’s events so that CBRE could further extend coverage of the day and for their partner – Action for Children. This involved a 3-person film crew, a tracking vehicle driver, and onsite video editor, all of which collaborated to produce the planned social content.

  1. “And they are off…”
  2. “Ride faster… Ride harder…”
  3. ”And they’ve done it.” Check out the videos on the CBRE website

Result

This year they raised a record-breaking £54,000 — their largest charitable donation to date.

This year’s bike ride has been a great success, both in the number of participants and the money raised for Action for Children. The support Outlook gave us, delivering high quality filming and onsite editing, enabled us to keep engagement going on the day as well as providing plenty of footage to promote next year’s event.

CBRE