After reading our blog on ‘Boosting Social Engagement with Great Video’, they asked for our help with a special celebration. It was clear from our early conversations that they wanted to capitalise on what they had already arranged in Richmond Market Square to mark their centenary. We knew from the get-go that such a fun, visual and public challenge would get their audience interested and competing in the sunshine.
The media team had so many inciteful messages to share and they made it clear that the brand is fun and family-fuelled with solutions for simplifying everyday life for their customers.
For us, the challenge was to focus these brand messages into responsive, short-form content posted throughout the day.
We felt it was important to complement the live event rather than produce a retrospective piece. All content was kept under 60 seconds to maximise engagement across different social platforms, drawing people’s attention to the generous in-store and online discounts available ‘TODAY!’
Having an onsite editor cutting footage in-line with the stories they wanted to tell contributed significantly to the success of the day. Before finishing with a more reflective piece from the in-store team reminding Clas Ohlson’s social audience – the ice might be in pieces, but the store still has plenty to offer!
The solution we provided enabled Clas Ohlson to produce a truly responsive video that not only supported their event but gave them agile content, shot, edited and shared on social media within a matter of hours.
With unprecedented Facebook and Instagram engagement, the event has been one of their most successful so far.
We knew we wanted to do something really spectacular to celebrate our 100th birthday! We had some great content to share both on the day itself and in the following weeks. We couldn’t have asked for better support, we really couldn’t have done it without them!Media Manager - Clas Ohlson.