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Case Study

Gazeley - Event Roadshow

  • Project Management
  • Sales Event
  • Theming

Overview

Gazeley is a leading developer, investor, owner, and manager of prime logistics real estate in Western Europe. They approached us to help them launch 6 locations to potential customers in the Midlands, including Europe’s largest spec-built warehouse.

The Brief

We were asked to create a series of relaxed events showcasing the facilities, providing catering and network space. Multiple events were happening at different locations, often simultaneously.

It's all in the details

With a short lead time, the challenge was how to coordinate a complex mix of logistical needs and each site’s access obstacles. Our plan, based on mood boards and floor plans for the proposed spaces, quickly identified the schedule and inventory lists for each site.

The solution

To capitalise on the summer weather, we brought the best of the outside – in. The Summer theme included 30mx30m of artificial grass, an ice cream van, and picnic benches.

Result

The event attracted lots of potential buyers, achieved excellent press coverage, and We also extended the shelf life of the event by having our in-house video team on hand to capture the event for future marketing campaigns through email and social channels.

We know there is a lot of hard work and quick turnaround goes into these events - so THANK YOU!

Development Director - Gazeley