GeigerBTC is one of the largest distributors of promotional products in the UK, with a strong reputation in the market for integrity. They distribute branded merchandise and clothing to clients worldwide, creatively solving their marketing, promotion and motivation challenges.
They were looking for an effective way to communicate their positioning as a high quality, customer-focused distributor within the markets they serve.
Their key objectives included highlighting; their points of difference, with a big focus on in-house services; their businesses size and scale; their strength in compliance, managing the supply chain, quality and accreditation; and to show the benefits of working with GeigerBTC effectively.
The team recommended an inspirational corporate video that would not only communicate the key points of difference but also support their sales support team to win new business by expressing the strong sense of support and focus provided by the account managers.
Our solution was to utilise a ‘talking-heads’ style, but with a twist. The video’s narrative included on-screen text, infographics which complemented their brand style and off-camera interviews with the GeigerBTC team.
The twist is that we never actually see the person interviewed. We hear them but see a ‘Hero’ shot of each person (looking down the lens of the camera) and see them at their work.
An inspiring corporate video that communicates precisely what experience prospective customers can expect to receive from GeigerBTC and how they can efficiently meet their branded materials requirements.