Established in 1964, Princess Motor Yacht Sales is globally recognised as the largest and most experienced Princess Yachts dealer and distributor. In partnership with Princess Yachts Limited, they currently offer the most highly developed, sophisticated and luxurious range of world-class motor yachts.
Princess Motor Yacht Sales required a modular animation that would be used to promote and convey their service and exceptional standards. The animation would have multiple uses, including client presentations and use at boat shows on large format screens.
The animation needed to portray a finesse and elegance that represented the lifestyle choice of yacht ownership. It need to be delicate and make use of the wonderful imager gallery that Princess had available for us to utilise.
By drawing on elements within the Princess brand identity, creating sleek icons and design elements, we were able to use these alongside image manipulation techniques to deliver an overall style and feel that looks as graceful and elegant as the yachts themselves. The final outputs consisted of 9 individual topic modules and one complete edit of all the modules together.
The animations have been well received across all uses and feedback has been overwhelmingly positive. For Outlook, this confirmed that the material we created communicates the messaging effectively and in a style in keeping with yacht ownership.