Salary Finance partner with employers to develop financial wellbeing strategies and provide salary-linked solutions to improve the financial wellbeing of their employees. To do this, they offer simple savings, access to their salary as it is earned, and affordable loans – all underpinned by accessible, engaging financial education.
We were tasked with creating several engaging but straightforward animations targeted towards both employers(B2B) and employees(B2C) to help explain the principal of the lending platform and provide scenarios which people could relate to and trust. The subject is not always an easy one to understand/manage or even accept, so we needed to create a softer identity for the messaging.
The campaign was supported by a new and strong brand identity and social media presence. The initial animation helped employees take a ‘Fitness Score Explainer’ to understand their financial wellbeing more clearly.
We designed and animated a suite of fun characters who were varied and relatable, and positioned them in several everyday scenes and scenarios to help convey the message simply and effectively.
These animations have helped Salary Finance demonstrate their Save, Borrow and Advance services to a broad audience attracting support from a wide range of employers such as Virgin Active and the NHS trust.