We worked with The FA to create a promotional animation for Wembley’s first ever season ticket, ‘the Southview’ Season ticket. A Club Wembley membership offer that would be used on the website and via social media channels to encourage fans to purchase the unique 12-month membership offer.
Design a visually impactful and engaging promotional animation that would take their audience on a journey through the live experiences they could encounter.
The challenge was to come up with a creative response that was in line with Wembley’s brand image and connect the different types of experience on offer, from international sporting events to music concerts.
A storyboard stitching together the key USPs of the offer and utilising available photography, video, and graphics, in a fast-moving upbeat edit that showcased the best Southview had to offer the target audience.
The animation was cut with music and a suitable voiceover to complete the solution and distributed for client use.
The result was an engaging promotional animation that has had some great audience and client feedback and helped the Sales Team sell out the Southview membership offer.
The approach we took for Southview has since been rolled out across further motion graphic and animation work for Club Wembley.