In an era dominated by short-form, snackable content, a fascinating shift is happening—long-form content is making a remarkable comeback. We’ve seen firsthand how meaningful, in-depth content can cut through the noise and foster genuine engagement.
Whether it’s through extended podcast episodes, magazine-style storytelling, high-value thought leadership pieces or long-form video content, the resurgence of comprehensive storytelling is an opportunity that marketing and communications professionals cannot afford to ignore.
The shift towards long-form content
1. Podcast episodes are getting longer
The top global podcasts indicate a trend towards extended episode lengths. Shows like The Joe Rogan Experience frequently exceed three hours, while others like The Daily cater to a more time-sensitive audience with concise 20—30-minute episodes. However, research suggests that audiences are increasingly engaging with long-form discussions, seeking deeper, more nuanced content over quick soundbites.
2. The return of magazine-style storytelling
Digital fatigue and the rise of AI-generated content have led audiences to crave well-crafted, immersive reading experiences. We’ve observed a resurgence of long-form storytelling in the form of digital magazines, industry reports and feature-length articles. These formats provide the space to develop narratives that resonate, creating lasting value rather than ephemeral engagement.
3. Industry experts endorse long-form content
Thought leaders like Daniel Priestley and Neil Patel strongly advocate for the power of long-form content. Priestley emphasises that deep, unscripted conversations foster trust and credibility, while Patel highlights the SEO and authority-building benefits of in-depth articles exceeding 2,000 words. Both experts agree: long-form content is a powerful tool for engagement and influence.
Why this matters for marketing & communications professionals
As communicators, we must recognise that audiences are shifting their attention towards content that feels authentic, valuable and not just another fleeting asset in a sea of digital clutter. The success of our internal and client-focused magazines serves as proof—when done right, long-form content generates stronger brand affinity, deeper engagement and more meaningful conversations.
How to leverage long-form content effectively
- Invest in quality storytelling: Long-form content should not be long for the sake of it. Focus on compelling narratives, research-driven insights and well-structured arguments.
- Diversify the format: Whether it’s a feature article, an hour-long podcast or an interactive digital magazine, different formats appeal to different segments of your audience.
- Prioritise authenticity: Consumers are increasingly drawn to content that feels real and meaningful. Ensure your long-form content reflects genuine expertise and insight rather than just another marketing asset.
- Balance with short-form content: While long-form content builds authority, shorter pieces can act as entry points, driving audiences toward deeper engagement.
The future of long-form content
As the digital landscape continues to evolve, brands that invest in meaningful, high-quality content will stand out. The challenge isn’t just about length—it’s about depth, authenticity and value. Marketing and communications professionals who embrace this shift will be better positioned to build trust, create lasting impact and foster loyal audiences.
The time for long-form content is now. Are you ready to tell a story that truly matters?
This article was created in collaboration between myself and AI, using the following prompt and then refined through human (me) editing:
There seems to be a growing prominence for long-form content in marketing and communication use.
It seems to me that:
1. Many popular podcasts have episodes that are growing in length.
2. A return to magazine-style content seems on the rise.
3. Prominent voices in the industry such as Neil Patel & Daniel Priestley seem to be advocating its use.
In addition, I find myself craving authentic, meaningful content that doesn’t seem ‘throwaway’ or just another asset in hundreds that have been created.
We ourselves have produced a number of magazines to use both internally and as client communications, which have received rave feedback.
Using the above and the following questions:
1. What are Daniel Priestley’s views on long-form content?
2. Looking specifically at the top 10 podcasts globally, what trends can be seen in episode length?
3. What are Neil Patel’s views on long-form content?
Using this information, write me a thought leadership article, from the position of a creative production agency, supporting MarComm professionals on the topic of long-form content and its benefits.
Related thoughts
