CBRE at MAPIC: eight years of evolving partnership

For nearly a decade, we’ve been helping CBRE make its mark at MAPIC, the annual global meeting place for retail and property players. Held each year in Cannes, the 2025 edition marked the event’s 30^th anniversary, and it remains the place where big ideas, big deals and even bigger conversations happen.

For CBRE, it’s a real focal point of the retail calendar—an unmissable opportunity to connect with clients and prospects, and to showcase their world-leading expertise.

But what exactly does it take to nurture a partnership that’s spanned nine years (and counting)? Let’s rewind to 2016, when a simple PowerPoint deck turned out to be the spark for something much bigger.

That first project might have been small, but it set something exciting in motion. CBRE saw in us a creative team with a lot more to offer; in particular, the potential to help bring their brand to life in new, imaginative ways.

And as luck would have it, MAPIC—that major event for CBRE—was just around the corner. The team needed a creative partner they could trust with all their exhibition needs, so up we stepped.

And the rest? Well, you know how the saying goes.

Since that first event, our role at MAPIC has grown and evolved year on year. The brief might stay the same (to design, build and deliver a stand that’s enticing, functional and unmistakably CBRE) but how we transform it into reality is always in motion.

Each year brings a new challenge: how do we make it even better than last time? It’s less about reinventing the wheel and more about evolving it with purpose.

That first year, it was all about striking artwork. The next, we introduced a natural world-inspired theme with lightboxes and LED strips to bring the outside in. Later designs embraced a sleeker, more minimalist look and feel.

As CBRE’s brand has developed, the stand has evolved right alongside it. Each new design captures the story of where the brand is at that moment, creating a space that looks great, feels inviting and, most importantly, functions as a dynamic meeting place.

Over the years, our relationship with CBRE has become about much more than design. We’re not just creating a stand; we’re delivering a complete event experience from start to finish. Each year, we take the brief and run with it, handling everything from initial sketches and specifications to build management and venue logistics.

We even have an event producer on site, working behind the scenes to keep everything running like clockwork. Need a quick fix or a lighting tweak? We’re already on it.

That kind of dependability builds real trust. CBRE know they can count on us to get things done, anticipating challenges before they arise and delivering the same high standard time after time.

Fast-forward to today, and we’ve just wrapped on MAPIC 2025. This year’s design built on everything we’ve created so far, adding a new layer of personality that reflects where the brand is heading.

After eight years (and soon to be nine) of collaboration, it’s more exciting than ever to see what’s next. Because for us, yes, MAPIC is an event, but it’s also proof of what long-term creative partnership can achieve.

So here’s to keeping things fresh, exploring new ideas and getting the job done—reliably, and with just the right amount of flair.