We make a promise to our clients that projects will be ‘passionately delivered,’ and we mean it. This is something that my fellow MD and I are… well… passionate about.
You may not be aware, but my background is that of an account handler, and Adam is an event producer by trade. We have been passionately involved first-hand in the delivery of thousands of projects.
Personally, I think it’s a pride thing. When delivering a project, or even a part of a project, I want to be proud of the outcome and how we got there—the easiest way to ensure that is to be passionate about the delivery of the project from the very beginning.
I asked Adam how he felt about it, and he said:
“There’s no better feeling than seeing your hard work, collaboration, and sleepless nights (!) come together to deliver the original vision (and beyond).
It’s a line of thought that our industry is one of the most stressful there is, but I strongly believe it’s one of the most rewarding. It takes a certain individual to work agency-side; passion is a key element. Without passion, the long hours, rounds of amends, and challenges would seem insurmountable. Some call us crazy. Maybe they are right—but we love it.
Passion can certainly be influenced and developed, and being around like-minded people helps keep this burning. Everyone has the potential to be passionate about what they do. As humans, we are intrinsically motivated to master skills, grow, and get excited about the tasks we’re working on. Here at Outlook, one of our core values is collaboration and we believe this is one of the key drivers when transforming creative into reality.”
We are fortunate that there are many other people at Outlook Creative who share this sense of pride in themselves and their team. It shows in the passion which fuels the delivery of their projects.
It’s part of who we are, what we do, and where we will go.
Related thoughts
