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We make a promise to our clients that projects will be ‘passionately delivered,’ and we mean it. This is something that my fellow MD and I are… well… passionate about.

You may not be aware, but my background is that of an account handler, and Adam is an event producer by trade. We have been passionately involved first-hand in the delivery of thousands of projects.

Personally, I think it’s a pride thing. When delivering a project, or even a part of a project, I want to be proud of the outcome and how we got there—the easiest way to ensure that is to be passionate about the delivery of the project from the very beginning.

I asked Adam how he felt about it, and he said:

“There’s no better feeling than seeing your hard work, collaboration, and sleepless nights (!) come together to deliver the original vision (and beyond).
It’s a line of thought that our industry is one of the most stressful there is, but I strongly believe it’s one of the most rewarding. It takes a certain individual to work agency-side; passion is a key element. Without passion, the long hours, rounds of amends, and challenges would seem insurmountable. Some call us crazy. Maybe they are right—but we love it.

Passion can certainly be influenced and developed, and being around like-minded people helps keep this burning. Everyone has the potential to be passionate about what they do. As humans, we are intrinsically motivated to master skills, grow, and get excited about the tasks we’re working on. Here at Outlook, one of our core values is collaboration and we believe this is one of the key drivers when transforming creative into reality.”

We are fortunate that there are many other people at Outlook Creative who share this sense of pride in themselves and their team. It shows in the passion which fuels the delivery of their projects.

It’s part of who we are, what we do, and where we will go.

Solutions first

We will say “let me take care of that” and find a solution.

Recently I stumbled across a video of Barack Obama giving advice for people starting out in their careers; it got me thinking. 

It was clear to me that the advice he went on to share is relevant for a business and especially an independent creative agency like Outlook Creative. 

What he said was, “learn how to get stuff done” and that he looks for “somebody who says, ‘Let me take care of that.’” 
My experience shows me he is right.

As I approach my 15th year in this industry, I haven’t yet encountered a client who doesn’t like it when we say, “let me take care of that.”

Reflecting on my interview at what we then called The Outlook Creative Group, way before I moved into the leadership role I hold today, I recall being encouraged by the can-do attitude that existed and how everyone was focused on providing solutions. Not just a solution but multiple solutions, allowing for clients to make informed decisions.

Seemingly, this agency’s leaders before the current team established a great culture in this regard.

Which brings me to my point; sorry it took so long to get here. It is all about solutions first.

Every brief we receive has a challenge for us to overcome, a problem to solve. The journey to finding the optimal solution isn’t always linear or direct and often requires us to lean into many of our specialist capabilities to crack it. But it’s those twists and turns and bumps in the road that can be the catalyst for uncovering some of the most creative ideas.

Mr Obama also says “I’ve seen at every level people who are very good at describing problems, people who are very sophisticated in explaining why something went wrong or why something can’t get fixed.” That has never been us at Outlook Creative and never will be. We will say “let me take care of that” and find a solution.

A solutions-first mindset has served us well for 25+ years and it is here to stay.

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