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UK Power Networks is the UK’s largest electricity distributor, delivering power to more than 19 million people across London, the South East, and East of England.
Having launched the country’s first-ever independent Distribution System Operator (DSO), UKPN is required, along with five other network operators, to report to Ofgem on their activities and collaboration efforts to deliver solutions that support their customers and enable Net Zero.
Outlook Creative and UKPN have a relationship spanning over ten years, working on various design, digital and event projects during that time. We’d previously provided design support for their Stakeholder Engagement and Consumer Vulnerability Incentive (SECV) report, which bolstered our successful pitch for the DSO report design.
UKPN had scored #1 for five years on their SECV report—our one-team collaborative style and experience with this style of project would need to come into its own to ensure this run continued for the brand-new DSO submission.
A project of this type is fast-paced and constantly evolving, with multiple stakeholders contributing content at one time. This is where trust, process, and clear communication become even more important than usual.
Following a fruitful kick-off call, our creative team began laying out the design, leveraging the feedback from previous years’ SECV submissions to tweak and finetune for maximum impact on the DSO solution.
The report has very clear parameters and can’t exceed 30 pages, so our role was to make the content as clear and digestible as possible. We introduced colour coding, shapes, icons, and infographics, working the UKPN colour palette to boost visual clarity.
Weekly catchups meant we remained perfectly aligned throughout, allowing us to navigate bottlenecks by scaling our resources as the submission deadline approached.
Following a successful presentation to the Ofgem-appointed panel, UKPN received outstanding feedback—first place, with a score of 8.91.
The process from beginning to end was a masterclass in effective collaboration, exemplifying how fostering strong relationships and working as one team directly impact the quality of the final solution.
Twickenham Stadium (now Allianz Stadium), owned by the RFU, is an iconic sporting location and the home of England rugby.
Having recently refreshed their brand, the team needed an experienced pair of hands to roll out their new look and feel across their existing digital portfolio.
With the festive season fast approaching, some seasonal design magic was also required for a new set of Christmas menus and accompanying promo assets.
Our experience supporting Twickenham Stadium with a previous project meant we had a reliable understanding of their brand look and feel.
We used this experience to mock up initial visual concepts and wireframes, showing how we would transform everything from menus and supplier lists to infographics and PowerPoint presentations. Delighted with our creative approach, the team gave us the green light to implement across their entire asset portfolio.
To achieve a premium, sophisticated feel for the Christmas collateral, we incorporated bold use of diamond shapes with stand-out imagery and a textured festive background—to eye-catching effect!
Our efficient, collaborative approach and excellent communication throughout meant that the final files were delivered on time and on budget.
The team at Twickenham Stadium were thrilled with our ability to demonstrate our familiarity with the brand, both in updating their existing asset portfolio and the creation of new festive designs.
We look forward to working with the team again on upcoming projects.
Our relationship with Santen began in 2020, when we worked together at a time of need to quickly adapt their event output to unprecedented and ever-changing global conditions.
What started as us producing their virtual events for eyecare professionals in the UK and Ireland—and creating a platform to host them on—soon evolved into a collaboration spanning over 200 projects and every Outlook Creative service, including platform revisions that have delivered gradual growth.
Four years on, Santen wanted to catapult their virtual events platform forward in the eyecare education space—the goal was for SEE (Santen Eyecare Education) to be not ‘just’ a website, but a best-in-class eLearning and hosting platform that empowers Santen’s stakeholders to ‘see more than ever before’.
Building a first-rate eLearning and events platform means connecting your audience with what they’re looking for via the most efficient and engaging route.
To establish exactly what those needs are for Santen’s customers, we hosted a series of in-person workshops and focus groups—collaborative discussions that proved invaluable to shaping the overall UX and navigation.
It was clear that a personalised user journey would be key to achieving Santen’s goal of boosting user engagement. Our developers proposed lots of fun gamification tactics (certificates, tailored learning suggestions, CPD hours tracking, etc.) to make this even more enticing.
Our extensive research also informed the clean and striking visual identity, created using the blues of the Santen colour palette. Not only did this bring added cohesion; it underpinned an overall design approach that places the platform above and beyond its competitors.
Following extensive testing, demos with key account managers, and even more testing for good measure, we launched the fully optimised SEE eLearning platform in August 2024 to a great reception—in particular, the visual identity we created has proved so successful that it’s sparked an update to a range of Santen assets.
The new platform delivers a host of additional benefits to help Santen meet their objectives, from the ability to promote new content to users, to real-time updates and notifications.
But of course, the success of a digital solution lies in its metrics. To support the platform analytics going forward, we created a comprehensive reporting suite for Santen to leverage for their data needs.
Two high-profile investment gatherings with global reach. Two eye-catching exhibition stands to showcase the CBRE IM brand and create an appealing space to meet their hosting and networking needs.
EXPO REAL in Munich and MAPIC in Cannes are two of the most important events in the property and investment world. So, CBRE IM needed a scalable solution to stand out from the crowd and make optimal use of the space at each venue.
From designing and managing the production and installation, to providing on-site support and arranging annual storage, close collaboration would be required at every stage of the process.
With venue footprints ranging from 36–120 sqm, we prioritised modularity and scalability from the get-go to make sure our solution could be used for both events (and potentially others). This meant purposefully designing key elements—reception desks, tables, and walling—to work in a range of environments.
Our design plans made sure the CBRE IM branding was clear from all aspects of the stand, including areas created specially to showcase video and graphical elements.
To make sure the design perfectly complemented the brand style, we incorporated light wood panelling and sleek back furniture to double down on the sophisticated, inviting look and feel.
Propelled by positive feedback from the team at CBRE IM, our dedicated event producers worked closely with our build teams to get both stands completed on time and on budget.
The high number of meetings, introductions, and interactions facilitated by the stand across both events highlights the effectiveness of our design and build:
The FA were looking for a fresh creative take on a promotional animation for Club Wembley’s first ever season ticket—The Southview.
The animation would be used on the Club Wembley website and posted on their socials, so it had to be engaging and visually impactful, taking viewers on a journey through the incredible live experiences they could encounter by purchasing this unique 12-month membership offer.
We got straight to work on a creative response that connected all the different types of experiences available—from world-famous sporting events to gigs and concerts.
Having storyboarded the offer’s key USPs, we then stitched eye-catching graphics and existing photography together in a pacey, upbeat edit to showcase the excitement the ticket promises.
The animation was then cut with an inspiring backing track, which brought the visuals to life and enhanced the overall impact.
In short: a sell-out. Not only did we receive some brilliant audience and client feedback; our animation successfully helped the WembleySales team sell every Southview season ticket.
The approach we took for the video’s look and feel proved so effective that it’s since been rolled out across further graphic and animation work for Club Wembley.
The Stapleton’s team were seeking a series of upbeat, positive promotional videos for their brand Nexen Tyre—one to raise awareness of tyre safety, another to publicise their lifetime guarantee, and a third to #SpreadSomeCheer at Christmas.
With national treasure Harry Redknapp as their brand ambassador, our challenge was to develop, shoot, and edit three personality-packed solutions that played on ‘Arry’s trademark character to communicate the intended messages.
For all three videos, a strong story would be key. We worked to develop scripts that felt authentic to Harry’s voice, creating scenarios including Harry checking the tread depth on his beloved Sandra’s car.
Given the occasion, the Christmas video took on a different tone. Based on a traditional Christmas poem, we established a comedic contrast between the whimsical, traditional script and Harry’s off-piste ideas for season’s greetings.
To enhance the festive feel, we used warm tungsten spotlighting while shooting before turning this up a notch with a warm and rosy post-production colour grade.
The Stapleton’s team were “absolutely chuffed” with the final results and the way in which our collaborative style shaped the filming process.
The project’s success was evident in the videos receiving great traction, highlighting just how effective an infectious personality and a compelling story can be in increasing the reach of a message.
Accountex is Europe’s definitive event for Europe’s accountancy and finance professionals. As a market-leading brand, Sage is a prominent attendee—so their presence had to stand out from the crowd.
Having set the bar high with our support for the 2022 event, the challenge for Accountex 2023 was to build on this success and capitalise on the 20% increase in footfall.
This meant our end-to-end solution had to be bigger and better than ever.
Our support extended from initial concepts and creative ideas all the way through to creating the stand’s brand visibility elements and managing the build itself on site.
To achieve Sage’s objective of uniting their brands under one umbrella, we created three dedicated areas: one for demonstrations, another for theatre, and a third and final fun engagement space, which gave quite the kick to brand interaction in the form of a rugby simulator.
Our expert drone pilots captured footage of the three stand spaces and delivered an engaging video edit. We also facilitated the streaming of Sage’s townhall, which was broadcast live from the event to maximise the excitement.
With 10,000 visitors in attendance, the expectations were so much higher. And we absolutely delivered.
We successfully made the Sage stand the first thing visitors saw when they walked through the door, reflecting Sage’s industry-leading status by owning the show.
The project’s success was rooted in our trademark collaboration and unwavering whole-team commitment to making sure the client is 100% happy with the result.
Vestergaard needed full-scale support on a showstopping video to mark an incredible milestone on their journey to towards eliminating malaria in Africa.
The video would be premiered at the UN Headquarters around the UN General Assembly.
Our creative teams would need to cross continents to ensure this poignant short film raised awareness of Vestergaard’s vital mission in an impactful way.
We needed a strong, memorable idea, with a powerful story to tie everything together. The sobering fact that, every 60 seconds, a child dies from malaria inspired the idea of a countdown—a visual symbol of how, by sharing science, skills, and knowledge, we can #StopTheClock on this statistic.
Having visited four factories in Vietnam and a mass distribution in Uganda, we combed through the footage to make sure we captured the inherently human, emotive tone that would enhance the film’s impact.
In post-production, we then got to work on the audio elements, commissioning a special piece of music to perfectly complement the visuals and voiceover to elevate the storytelling.
We shared the film with the Vestergaard team at first edit who, in their words, were “blown away”. It was clear we’d understood the brief and Vestergaard’s ambition for the film and were fully committed to getting this important message as much reach as possible.
The film premiered inside the UN Headquarters during the United Nations General Assembly in September 2023, and was tremendously well-received.
We were incredibly proud to work with Vestergaard to help communicate their crucial message—most importantly, we hope the film contributes to helping stop the clock on malaria.
