Digital

The omni-channel approach

The days when consumers completed their buying transactions in one go are long gone!

Five Ways That Gamification Could Boost Your Business

The business world often feels like a very serious place, and for the most part that’s a good thing. With so many things to think about, it can be easy to lose sight of the big picture, ensuring that your staff and customers remain fully engaged in what you are doing.

Testing, testing, A/B Testing

A/B testing allows your business to take a tentative sneak peek at the potential rewards of trying something new with your email marketing.

When is the best time to send your email?

Although a considerable amount of research has been completed on the best time and day to send emails to achieve maximum impact, the results are generalisations which may or may not be relevant to your target group.

Tell your story with email marketing

Storytelling allows you to weave your objective into an emotional, sensory experience that makes the reader feel like they are part of the narrative, as opposed to being sold to. It helps overcome buying objections by showing them that you have a connection.

Top tips for good email design

Visual cues in email marketing shouldn’t be underestimated, they can help build interest in and recognition of your message long after it was sent.

Clas Ohlson social engagement – Case study

Clas Ohlson are a Swedish retail group with over 200 stores across Sweden, Norway, Finland, Germany and now the UK, where they are establishing a growing brand presence.

Email marketing: Top tips for improving open rates

When sending an email campaign to your customers or a targeted marketing audience, the level of engagement can often depend on the basics. As part of our series of articles on email marketing, focusing on three main areas, we can help you maximise the time spent on beautiful design elements and engaging content.

How to build loyalty in an age of promiscuity

Simply put, blind loyalty is non-existent in the contemporary marketplace. With a wealth of choices available, it’s more important than ever to build a relationship with your clients – especially when a wealth of businesses that are available at the click of a mouse, or touch of a finger.