For twenty years, a global medtech leader has trusted us with their highest-profile events.

So when they approached us to help launch their 2026 milestone celebrations, we knew that it would be a standout project. The year marks three major milestones, each representing decades of innovation, growth and impact in healthcare:

To bring those moments together, we looked to create an identity for a two-day celebration involving more than 800 employees alongside senior and executive leadership. The original brief sounded simple: one visual for one event. But as we explored the project, it became clear that this was something far bigger. A milestone year that demanded an identity capable of carrying the story.

Finding the pulse

These anniversaries were about more than numbers. They needed to resonate with the people behind them. They were a powerful reminder that lives have been changed and clinicians and caregivers have been supported, all made possible by their employees’ hard work and innovation to shape the future of healthcare.

So with the stakes this high, the creative process had to start with the right question: what does this moment actually represent?

We came up with the idea: the Pulse of Progress.

A pulse is a simple but powerful signal of life, capturing movement and momentum. And progress, whether in healthcare, technology or patient outcomes, is rarely linear. The concept felt right immediately.

Collaborative creative

To bring it to life visually, the team developed a distinctive ‘wave’ identity. This took the form of a rhythmic pulse that could move across various formats, screens and spaces. This visual language that felt both dynamic and meaningful, as well as connected the client’s role at the heart of healthcare.

Projects like this only work when different disciplines work in harmony: creative direction, art direction, design, copywriting and moving image all came together holistically, ensuring every piece of the campaign told the same story.

Bringing the story to life

Once the identity was established, the campaign quickly expanded across multiple formats. The team designed and produced a wide range of materials, including presentations, event branding, environmental graphics and video content.

In the weeks leading up to the celebrations, our video team spent multiple filming days capturing additional content to support the narrative. One of the most powerful moments came in Bern, where our crew documented the implantation of a landmark implantable device at one of the country’s leading hospitals. A milestone that brought the scale of the achievement into sharp focus.

The two-day event itself marked just the beginning. Even weeks after the launch, internal teams continued to reference the work, and external audiences noticed its reach. Short-form social edits, long-form storytelling and internal communications all carried the Pulse of Progress identity forward. With more than 100 creative assets produced, including over 25 video outputs spanning internal and external channels, the campaign wasn’t just visually consistent, but genuinely connecting with people in a meaningful way.

“From concept to execution, the team delivered an identity that was as meaningful as it was scalable. Pulse of Progress united multiple milestones under a single, powerful story, carrying our message seamlessly across events, content and channels. It didn’t just celebrate our history; it brought our people together, reinforced the real impact our work has on lives, and became a shared language for what we’ve achieved and where we’re going.” 

– Sr. Director, International Brand, Digital & Corporate Marketing

A partnership built over time

There’s another reason this project feels particularly special for us. 2026 also marks 20 years of collaboration between Outlook Creative and our client.

As our Co-Managing Director, John Lloyd puts it:

‘In the 12 and a half years I’ve personally worked with this client, we’ve delivered thousands of projects together. But this one stands out as one of the highest-profile pieces of work we’ve ever done. The level of content and engagement that came out of this project was incredible.’

Moments like this, where creativity, trust and shared purpose all come together, remind us why long-term partnerships matter. There’s real value in working with people who understand the story you’re trying to tell. And for this incredible milestone year, that story is only just getting started.

Sarah Skates is stepping up as our Interim Operations Manager, bringing her years of expertise to the role. Not that we’re surprised – she’s been improving us since day one.

As Adam Sherlock our Joint MD put it: “Having Sarah on our team makes it a better place to be.”

Skates considers herself the ultimate connoisseur of life’s finest blend of family, friends, and fermented grapes. When she’s not in the office, you can find her rocking out at live gigs with the sort of enthusiasm she reserves for a well-poured glass of merlot.

“Few people know Outlook Creative better than Sarah, and we value her expertise and knowledge.”

John Lloyd, Joint Managing Director

“Having worked with Sarah for many years, it’s great to see her embracing new challenges with such a positive attitude. There’s no doubt that having Sarah on our team makes it a better place to be! Thank you, Sarah, for everything you do”

Adam Sherlock, Joint Managing Director

30 August is a significant date for Outlook Creative. Any guesses why?

Yes, it’s the penultimate day of the summer (*cries in British weather*). No, it’s not the collective sigh of relief at it almost being time for the kids to go back to school.

It’s actually way more significant than that.

We’ll give you a clue: for us this year, summer’s not the only season drawing to a close with the arrival of September.

That’s because on 30 August, we bid a fond Outlook Creative farewell to two of our longest serving and much-loved Seekers. Jason, our Design & Digital Director, and Amie, our Operations Director.

With a combined 51 years of service between them, both Jason and Amie have played key roles in shaping the Outlook Creative we know today—which it’s fair to say is completely unrecognisable from the place they joined over 20 years ago.

We’ll miss them hugely, and it’s impossible to thank them enough for everything they’ve done over the years. But before we get too mushy, as with all goodbyes it’s only right that we take a good old trip down memory lane.

You ready? Step inside the Outlook Creative time machine…

The year is 1996. Spice Girls’ Wannabe is top of the charts. Acid-wash denim is all the rage. The nation’s buzzing with the hopeful prospect of football coming home (too soon?).

Jason, however, is walking through the Outlook doors for the first time, having taken a chance on one final job application before boarding a one-way flight to Australia.

“It was a completely different place back then,” he muses. “It was much smaller—I think only around 10 people—and it was heavily event-focused.

To put it into context—and God, this really does make me feel old—when I rocked up on my first day, they had no Apple Macs, just a couple of really rubbish PCs using software I’d never heard of for slide production. The Internet wasn’t even a thing. It was still faxes and couriers for moving assets and files around.”

Mad, right? Jason agrees. “I really did wonder how I was going to get on, and whether it was the right choice for me.” Luckily for him (and us), he was soon enveloped by the Outlook charm—as was Amie, when five years later in 2001, a series of sliding doors moments led to her first day on the reception desk.

“I remember it like it was yesterday,” she reminisces. “I saw the job ad in the Chronicle and dropped round my application in person. Bill, the Finance Director at the time, recognised me from his local, the Bold Dragoon, where I’d been working.”

Little did Bill know, Amie had already been shortlisted for the role. “I started the week before my 20^th birthday, was handed a branded mug with my name on it, and immediately felt like part of the family.”

“Believe in yourself and don’t wait for things to fall into your lap. I’d also say be kind and full of praise for your colleagues—let people know you value them!”

Of course, such extensive tenures come with a whole heap of memories. When asked for his standouts, Jason can’t help but smile. “I’ve got loads, as you can imagine. And the majority aren’t publishable!”

We’ll have to use our imaginations for those. But some of the more SFW ones give an idea—think travelling round the world, including a pretty memorable client sales conference that took him to Palm Springs.

“They had the astronaut, Buzz Aldrin, as guest speaker, and camels being paraded through the audience as part of a big reveal. The local techies working for us on the event decided to abseil down the hotel wall to meet us on the patio for beers!”

While Amie’s favourite memories may not feature wild animals or abseiling techies, her 23 years at Outlook have been shaped by the same two key components: people and fun. “I’ve made some of my best friends here,” she reflects. “And it’s these relationships that have made me who I am today.”

When asked about personal highlights, she paused for a moment. “A real proud moment for me was getting my seat on the LT in April 2017—the first woman to do so, having worked my way up from my very first role here.”

This impressive trajectory embodies Amie’s parting advice for her fellow Seekers. “Believe in yourself and don’t wait for things to fall into your lap. I’d also say be kind and full of praise for your colleagues—let people know you value them!”

Jay, however, takes a slightly more practical approach: “Never eat yellow snow.” He laughs, before continuing, “But on a serious note, time really flies and 25 years at Outlook genuinely only feels like five. So make sure that, as well as working hard, you’re taking time to savour and appreciate the work you produce, the brands and clients you’re working for, and the impact your work can have.

Never take that for granted. Step back and take pride in what you individually and collectively have achieved—the business is only as good as its people, so take care of each other, be respectful and helpful, and make the most of every minute. Even during the busy and difficult times, which ironically is when you really learn about yourself and your colleagues.”

“Step back and take pride in what you individually and collectively have achieved—the business is only as good as its people, so take care of each other, be respectful and helpful, and make the most of every minute.”

Wise words indeed.

Now, we couldn’t let them leave without sharing a few of our own favourite memories. Read on for cracking anecdotes, standout moments, and bonding over the best team in the league.

Sarah Skates, Assistant Operations Manager

Pete Hanson, Senior Creative Artworker

Rachel Beard, HR Administrator

Andy Upton, Art Director