Annual conference, end-to-end support | Outlook Creative Annual conference, end-to-end support - Outlook Creative
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A global medtech leader
Annual conference, end-to-end support
Events
Technical Production
Video Production
The brief

Each year, our client—a leading medtech organisation— gathers its Extended Leadership team for a conference.

But this isn’t just your run-of-the-mill event; it’s three high-impact days of strategy, insight and celebration for hundreds of delegates.

We’ve been helping shape this event for years, so when we were asked to dial up the energy an extra notch for the most recent conference, we knew exactly how to make it the biggest and best yet.

From end-to-end creative support and seamless logistics to a fun twist on a daytime TV-inspired segment, here’s how we delivered something that got the whole room talking.

Our Approach

First things first: theming. We’ve spoken before about how a strong, cohesive theme is the spine of your event. We developed our theme, The Shift, to take delegates on a bold, colour-coded journey across the three days.

The Shift was our thread tying everything together into one memorable package. We rolled it out across designed assets like name badges and notepads, but also wove it through all AV content, culminating in a mesmerising light show on the third and final day.

But the standout act had to be The Morning Show—a live, daytime TV-style takeover complete with live host, cheesy product ads, strategy weather forecasts and a live audience quiz. Our live event experts were in their element crafting a setup that, while perfectly on theme, was brilliantly out of the ordinary.

The Solution

In short: palpable energy, glowing feedback and a team that left feeling motivated and inspired by The Shift. The Morning Show in particular got rave reviews, so much so that we’re already discussing episode two.

With every year that passes, we pull out all the stops to deliver an event that’s cohesive, dynamic and memorable from start to finish. After all, it’s not what you say, but how you say it.

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