Two high-profile investment gatherings with global reach. Two eye-catching exhibition stands to showcase the CBRE IM brand and create an appealing space to meet their hosting and networking needs.
EXPO REAL in Munich and MAPIC in Cannes are two of the most important events in the property and investment world. So, CBRE IM needed a scalable solution to stand out from the crowd and make optimal use of the space at each venue.
From designing and managing the production and installation, to providing on-site support and arranging annual storage, close collaboration would be required at every stage of the process.
With venue footprints ranging from 36–120 sqm, we prioritised modularity and scalability from the get-go to make sure our solution could be used for both events (and potentially others). This meant purposefully designing key elements—reception desks, tables, and walling—to work in a range of environments.
Our design plans made sure the CBRE IM branding was clear from all aspects of the stand, including areas created specially to showcase video and graphical elements.
To make sure the design perfectly complemented the brand style, we incorporated light wood panelling and sleek back furniture to double down on the sophisticated, inviting look and feel.
Propelled by positive feedback from the team at CBRE IM, our dedicated event producers worked closely with our build teams to get both stands completed on time and on budget.
The high number of meetings, introductions, and interactions facilitated by the stand across both events highlights the effectiveness of our design and build:
EXPO REAL
- 43 CBRE IM attendees
- 1,856 exhibitors from 36 countries
- 40,000+ participants from 70 countries
MAPIC
- 10 CBRE IM attendees
- 4,500 participants
