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Case Study

LFB tender bid – A winning solution

  • Project Management
  • Theming
  • Video Production

Overview

We had a two-week window to help Babcock deliver their response to the London Fire Brigade tender opportunity.

The Brief

Channelling their passion and talent, we designed and produced a tender overview programme to capture the essence of Babcock’s bid and communicate it in a creative and high-impact format

It's all in the details

We worked collaboratively with their Business Development team to understand their key messages and what makes them stand out from the competition.

The solution

Our production team spent two days on-site in Bristol shooting at their Education & Training Centre.

The footage showed the great facilities, the scope of training resources available and the personnel that they could provide if awarded the contract. It included relevant 3D/CGI animations of the proposed new buildings, which were interwoven into the narrative along with bold captions and a compelling voiceover to ensure the audience would easily engage with and understand the benefits of Babcock’s bid.

We planned, storyboarded, scripted, designed and produced the bidding programme on time and on budget, which included:

  • Two-day on-site video shoot
  • Creation of 3D fly rounds of site and buildings
  • Scripting, sourcing and recording voiceover
  • Edit of the programme with an audio track, motion graphics and captions
  • Authoring of the programme to DVD and distribution

Result

The bid was successful! We were subsequently commissioned to produce the follow-on staff induction video for the London Fire Brigade project delivery.

“The Outlook Creative Group delivered a very professional solution in short timescales with the added pressure of the film required as the focal point of a very important tender pack for Babcock Education & Training. Having helped win the tender we were delighted to work with Outlook again to produce our induction DVD and they didn’t let us down on an equally challenging brief.”

– Director of Emergency Services Education & Training