Sage empowers millions of customers and all types of businesses to thrive in today’s ever-growing digital world. They are a market-leading brand and a prominent attendee at Europe’s definitive event for accountancy and finance professionals, Accountex.
Building on the success of our stand from last year’s Accountex exhibition, they wanted a new complete end-to-end solution to capitalise on the 20% increase in footfall for the event compared to the previous year.
The objective was to ‘Be bigger and better than last year’. To do that, we needed to bring together all of the Sage brands under one umbrella to be seen as one Sage team and creatively bring together spaces for demonstrations, theatre and an entertaining engagement space for delegates to interact with the brand.