You are using an unsupported browser. Please switch to a different browser to get the best experience.
Nexen Tyre
Harry Redknapp videos
The Brief

The Stapleton’s team were seeking a series of upbeat, positive promotional videos for their brand Nexen Tyre—one to raise awareness of tyre safety, another to publicise their lifetime guarantee, and a third to #SpreadSomeCheer at Christmas. 

With national treasure Harry Redknapp as their brand ambassador, our challenge was to develop, shoot, and edit three personality-packed solutions that played on ‘Arry’s trademark character to communicate the intended messages. 

Our Approach

For all three videos, a strong story would be key. We worked to develop scripts that felt authentic to Harry’s voice, creating scenarios including Harry checking the tread depth on his beloved Sandra’s car. 

Given the occasion, the Christmas video took on a different tone. Based on a traditional Christmas poem, we established a comedic contrast between the whimsical, traditional script and Harry’s off-piste ideas for season’s greetings. 

To enhance the festive feel, we used warm tungsten spotlighting while shooting before turning this up a notch with a warm and rosy post-production colour grade.  

The Outcome

The Stapleton’s team were “absolutely chuffed” with the final results and the way in which our collaborative style shaped the filming process. 

The project’s success was evident in the videos receiving great traction, highlighting just how effective an infectious personality and a compelling story can be in increasing the reach of a message. 

More Case Studies

This is a modal!

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur a blandit mi, at tristique nunc. Praesent justo leo, feugiat ut rhoncus eget, pharetra non ligula. Mauris vulputate ante pharetra, fermentum magna vitae, gravida turpis. Sed ac ex hendrerit, porttitor ante viverra, feugiat nibh. Curabitur ante risus, aliquam nec neque laoreet, ornare porttitor purus. In hac habitasse platea dictumst. Sed venenatis est id sollicitudin facilisis. Etiam a nisi sed lectus tempor facilisis. Sed ac metus eu arcu vulputate ullamcorper. Morbi venenatis mi et lacus semper laoreet. Phasellus molestie eros a ipsum dignissim condimentum. Praesent arcu nulla, luctus id vestibulum a, mattis vitae tortor.

Donec convallis vel mauris id elementum. Maecenas faucibus ut elit ac lobortis. Aliquam nec varius metus. Sed auctor ornare ante, vel sollicitudin quam hendrerit pulvinar. Duis facilisis odio eu nisl venenatis dictum eu et purus. Donec purus augue, condimentum hendrerit ultricies eget, tincidunt non est. Quisque sit amet leo dolor. Aliquam id mi vestibulum, pharetra ex sit amet, semper dui. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Donec id ornare lorem. Nam porta, neque mollis condimentum bibendum, turpis ipsum rutrum orci, non interdum odio augue eget massa. Fusce at orci quis elit accumsan mollis vel eu lacus. Nullam feugiat mi massa, et ullamcorper ipsum suscipit vitae.